We has officially announced the launch of Bliss Lassi – Mango Yogurt Drink highly anticipated product line. In a significant milestone for the company, the new beverage concept has been selected from among hundreds of global exhibitors to be showcased at the prestigious Hall 4 – New-to-Market Zone during the THAIFEX – Anuga Asia 2026 exhibition.
The New-to-Market Zone is an exclusive, curated exhibition area dedicated strictly to the most innovative, groundbreaking, and newly launched beverage concepts shaping the future of the global food and beverage (F&B) industry.
Bridging Tradition and Modern Beverage Innovation
Bold, vibrant, and refreshingly unique, Bliss Lassi embodies Nawon’s ongoing drive to create exciting beverage experiences that stand out in today’s fast-paced market. Crafted with authentic, real mango pulp, Bliss Lassi perfectly bridges the gap between traditional cultural heritage and the modern consumer’s demand for high-quality, convenient, and flavorful beverage solutions.
The selection of Bliss Lassi by the THAIFEX committee highlights Nawon’s strong Research and Development (R&D) capabilities and its commitment to driving market trends rather than just following them.
“We are incredibly proud to see Bliss Lassi recognized on such a prestigious global stage,” said a spokesperson for Nawon. “Being featured in the New-to-Market Zone validates our mission to bring bold, innovative, and premium-quality concepts to the global market. Bliss Lassi is not just a drink; it is a premium flavor experience designed for the modern, wellness-conscious consumer.”
Join Nawon at THAIFEX – Anuga Asia 2026
Nawon cordially invites global distributors, retailers, B2B partners, and media representatives to experience the future of beverages firsthand. Attendees will have the opportunity to taste Bliss Lassi and explore new partnership opportunities.
-
Event: THAIFEX – Anuga Asia 2026
-
Location: IMPACT Muang Thong Thani, Bangkok, Thailand
-
Stand no: Hall 6 – H25
