Beverage Knowledge

What Is Juice Concentrated – Is Juice From Concentrate Bad

from concentrate vs not from concentrate

We all know that juice is a drink that has many health benefits. Juices in general from vegetables, fruits… are one of the most consumed beverages in the world. Therefore, commercial juice manufacturing companies have “deceived” us by launching ready-to-drink juice products, but not really from fresh juice as we think. It is “Juice From Concentrate”, a topic we will learn about in the article below.

what is juice concentrate

What is juice concentrated

Juice concentrate is a thick liquid made by separating the water from the original raw juice. Raw juice squeezed from fruits and vegetables typically contains more than 90% water. To carry out the water separation process, people need technical machinery lines, which only manufacturing companies can do. So why do people have to do this, why not just sell fresh juice? It’s all for business profits.

Taking the water out means bacteria cannot grow easily. So, since good juice concentrate doesn’t spoil as easily as fresh juice, that’s good for business. Companies can make big savings this way, from packaging to distribution.

Because they have a long shelf life, juice concentrates are sold frozen or at room temperature.

What is juice from concentrate

Usually, there are two types of commercial juices, one is produced from fresh juice. Those are the products you often see “not from concentrate” on their packaging. These products often have a fresh flavor and low sweetness if the manufacturer does not add sugar to the product.

The other is juice from juice concentrated. Juice from concentrate is a beverage made by reconstituting juice concentrate with water. To make juice from concentrate, you just mix the concentrated juice with an appropriate amount of water to restore it to a more typical juice consistency and flavor.  

juice from concentrate

Is Juice From Concentrate Bad

Health Benefits of Juice From Concentrate

Although it sounds bad, juice concentrate is actually not as bad as we think. Every day, millions of ready-to-drink juice products are consumed around the world. This includes juice from juice concentrate. Although they are cheaper, they also have some health benefits.

Rich in nutrients 

Juice concentrate made from 100% fruit or vegetables will retain high levels of nutrients without added additives such as added sugar or food coloring. The carotenoids, anthocyanins and flavonoids found in fruit and vegetable juice concentrates are linked to many health benefits, including improved heart health and reduced inflammation.

Skin health

Many juice concentrates are rich in vitamin C and antioxidants, which can boost skin health and slow the effects of skin aging.


 Juice from concentrate can be a convenient way to consume the nutrients and flavors of fruit without the need for extensive food preparation. This can be especially helpful for people who have difficulty eating fresh fruits or people who do not have access to fresh fruits or vegetables.

Potential downsides of Juice From Concentrate

Lack of Fiber

Fruit juice, including juice from concentrate, is often devoid of dietary fiber, which is present in whole fruits. Fiber is crucial for digestion, satiety, and blood sugar control. Without fiber, you may not feel as full, and the sugars in the juice can be absorbed more rapidly.

Sugar Content

Juice from juice concentrate mostly has added sugar. Drinking too much juice can lead to an excessive sugar intake, which may contribute to weight gain, tooth decay, and an increased risk of developing conditions like type 2 diabetes.

See more: Top 10 Best Fruit Juice Brand In The World

from concentrate vs not from concentrate

The difference between juice from concentrate vs not from concentrate

The primary difference between juice from concentrate and juice not from concentrate (often labeled as “100% pure juice” or “not from concentrate”) lies in how they are processed and the resulting taste, texture, and nutritional content.

Characteristic Juice from concentrate Juice not from concentrate
Production This type of juice starts as fresh fruit juice but goes through a process to remove most of the water content, resulting in a concentrated liquid. To consume it, you need to add water back to reconstitute it. This process can alter the flavor and aroma of the juice, and some volatile compounds may be lost during concentration. Juice from concentrate often undergoes pasteurization to extend its shelf life. This juice is made by directly pressing fresh fruits and extracting the liquid without removing water. It is considered a more “natural” form of juice, as it doesn’t go through the concentration process. It typically has a taste and aroma closer to that of freshly squeezed juice.
Taste and Flavor While it can taste good, juice from concentrate may not have the same fresh and vibrant flavor as juice not from concentrate. The concentration process can lead to subtle flavor changes and a less authentic taste. This type of juice is often praised for its more authentic and unaltered taste, as it is essentially fresh juice that has been minimally processed.
Nutritional Content The nutritional content of juice from concentrate is usually lower in certain nutrients and antioxidants compared to juice not from concentrate. Some vitamins and other compounds may be lost or degraded during the concentration and pasteurization process. Juice not from concentrate typically retains more of its original nutrients and antioxidants, making it a better choice for those seeking the maximum health benefits from fruit juice.
Shelf Life It tends to have a longer shelf life than juice not from concentrate because the concentration process and pasteurization help prevent spoilage. Fresh juice has a shorter shelf life and must be consumed relatively quickly to maintain its quality and nutritional value.
Cost and Convenience Often more cost-effective and convenient to store due to its longer shelf life. May be more expensive and require refrigeration, which can make it less convenient for some consumers.

The bottom line

Ultimately, choosing between juice from concentrate and juice not from concentrate depends on your preferences and priorities. If you prefer a more authentic taste and higher nutritional content, then juice not from concentrate is a better option. However, juice from concentrate can be a practical and economical choice for those looking for a longer-lasting juice with acceptable flavor.

Nawon Fruit Juice Wholesale

Nawon Beverage Wholesale Supplier is a renowned beverage distribution company that specializes in being a top-tier juice supplier. We are a trusted source for premium fruit juice, nata de coco drink, seed drink, energy drink, coffee drink, sparkling juice supplies, ensuring your customers enjoy refreshing and fizzy beverages. What sets us apart is our commitment to providing exceptional fresh fruit smoothie ingredients that are never from concentrate.

As a dedicated partner in promoting health and wellness, we excel in the realm of healthy beverage wholesale, offering a wide range of wholesome drink options to cater to your business needs.