Despite the hit of COVID-19 pandemic, the beverage industry is expected to observe the positive sign of recovery and gain +3% by the end of 2021, reported by The IWSR (drinks market analysis). With the growth of this industry, the beverage are seems like the shinning star in the dark of COVID-19. To invest in this field, gaining the insight of the trends and the industry is a must for any business.
Let’s have a look on the trends of beverage in 2021.
NAWON Food and Beverage do not only provide the diversified of beverage but also understand the beverage market, which helps us consult our customers accurately and find the best solution for them.
Non and low alcohol ready-to-drink options have exploded from North America to Europe and Asia-Pacific, proving to be a more practical and “safe” option in a world still plagued by COVID-19 measures and barrier gestures (EHL Insight, 2021). However, the lines between the health movement, the low- and no-alcoholic category, and the wider drinks business are becoming increasingly blurred globally, with an array of exciting new product developments, packaging innovations, and surprising mergers and acquisitions (EHL Insight, 2021).
Below are four specific drink trends in a year 2021.
The bubble tea craze goes global
The refreshing Taiwanese tea-based drink with its tapioca or fruit jelly ‘bubbles’ is appealing to health-conscious individuals enjoying the healthier variants low in sugar, with organic soya milk, green tea or fruity mixes as well as a younger generation seduced by its 200 or so different flavor combinations and even more customizable options making for a truly unique, tasty and fun drink.
Fermented drinks as a health-booster:
Canned cocktails with premium products:
Spiked sodas and alcohol-free beers and spirits:
Reference: EHL Insight, 2021. “