As they move away from sugary alternatives, consumers are beginning to explore the world of plant waters drink
“Many consumers want beverage options that are hydrating and taste good, but are healthier than traditional CSDs or juices with high-sugar content. Plant waters tend to be high in electrolytes and various vitamins and minerals depending on the source and since they come from plants, the perception is that they are all natural and better for you.” says Holly McHugh, marketing associate at Imbibe, Niles, Ill.
You will wonder what plant waters are?
There are a wide variety of plant waters including coconut water, aloe vera, cactus, artichoke, maple, etc. The most popular so far is coconut water. Coconut water with the original purpose is to quench the thirst in Southeast Asia and the Caribbean countries for centuries. With the development of science and technology, we have found many amazing benefits of coconut water.
Coconut water is not only very tasty but also very nutritious by containing: vitamin C, antioxidants, potassium, manganese, sodium, carbohydrates, fiber, and sugar.
The interest in plant-based waters declines in the previous two years. However, from November 2020, has increased again about 50%. Coconut water remains popular among customers, despite ups and downs in the plant water sector. As a result, coconut water remains the category’s sole big player.
Coconut water is also becoming increasingly popular as a component in alcoholic and non-alcoholic ready-to-drink beverages.
Other plant water drinks, aside from coconut water and aloe vera, are relatively new on the market. To expand and promote the plant water drink category, there must be a combination with other beverages or components besides drinks make from plant waters itself.
Reference: Beverage Industry